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Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">The T-10 Cricket League that started 14<sup>th</sup> December-17<sup>th</sup> December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting steaming records with highest strike rates to date.</span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more - the upsurge of enthusiasm and energy was already there. The key highlight of the event however, was the star power - celebrities like  Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Hamayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more</span><span style="color: #0d0d0d; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">.</span><span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.</span><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">As the finest cricketers glided with roaring performances on field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million livestream views (exclusive via </span><a href="http://cricketgateway.pk/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">cricketgateway.pk</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> and its partners </span><a href="http://wickets.tv/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">wickets.tv</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan). Advertisers flocked for capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.  </span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt; line-height: 115%;">‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ – Ahsen Idris, CEO Blitz Advertising</span></div>

Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

The T-10 Cricket League that started 14 th December-17 th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricke...

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Health Seekers rushed to catch the fitness weekend with Torsam Tajik & Nusrat Hidayatullah

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Karachi, Pakistan, Oct 16, 2017: The three day fitness weekend started from the 13th of October with visitors able to attend the very first and greatest health weekend celebrated at Lucky One mall. Along with the presence of general public, fitness trainers and skin experts, Mr. Danish Dubash;Director Marketing Lucky One Mall, fitness expert Torsam Taijik & Nusrat Hidayatullah were  the chief guests at the event.<br />
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The weekend was celebrated in order to support the Breast Cancer Awareness in Pakistan. It was indeed an initiative towards bringing an impactful change in the health and lifestyle of people. The 42 Day Challenge in collaboration with Tapal Green Tea and 17 premier brands arranged the three day event having Reebok, Adidas, Sketchers Triumph and many other fitness brands on board, sharing immense enthusiasm while also managing massive giveaways, discounts and free of cost memberships.<br />
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The event was divided into interesting sessions, drawing attention of the public towards the importance and true essence of health & fitness. Additionally, captivating competitions were hosted on each booth for the participants, giving them a chance to win amazing gift hampers sponsored by multiple brands and for motivating people to make healthy choices in life.<br />
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It was a huge forum, where general public was easily able to approach real life coaches and trainers for learning how to bring a permanent change in their lifestyles. The purpose became reality when visitors played an active role in consulting the experts and reflected an urge to learn about solutions to every day hitches faced in making health related decisions.<br />
About The 42 Days Challenge:<br />
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Utilizing his newly discovered information regarding metabolism and the connection between muscle and fat, Torsam Tajik has built up a high intensity workout program with a couple of team members first  and later, in a joint effort with the talented Nusrat Hidayatullah, which presently is known as the 42 Day Challenge.<br />
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Torsam & Nusrat have strategically composed the program in a way that makes the workout to be an ideal solution for everybody; from fat to thin, old to youthful, individuals needing to shed pounds to those who simply need to end up noticeably conditioned.<br />
There are outdoor and indoor sessions across Karachi, Hyderabad, Lahore & Islamabad which has taken a shape of self-determined community, motivating each other to become healthy & fit.<br />
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Health Seekers rushed to catch the fitness weekend with Torsam Tajik & Nusrat Hidayatullah

Karachi, Pakistan, Oct 16, 2017: The three day fitness weekend started from the 13th of October with visitors able to attend the very first...

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Fast Cables becomes the first Pakistani Cable Manufacturer to obtain Gold Certification from KEMA Holland

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The Lahore Chamber of Commerce and Industries (LCCI) arranged a press conference on Monday 9th October 2017 to recognize the latest achievement of one of its members, Fast Cables Limited.  Mr. Malik Tahir Javaid, President LCCI, congratulated Fast Cables on becoming Pakistan’s first cable manufacturer to obtain GOLD CERTIFICATION of its products from world renowned KEMA Laboratories, Holland. This achievement is a source of great national pride as it places Pakistani products at par with the best in the international cable industry. The LCCI President further mentioned that certification from a leading European institution is an honor for the Lahore Chamber and the whole business community.</div>
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Mr. Kamal Mian, Director Fast Cables, stated that Fast Cables is committed to meeting the highest international quality standards in cable and conductor manufacturing. The company has recently introduced Catenary Continuous Vulcanization (CCV) line technology for the first time in Pakistan to bring cable manufacturing at par with the international best practices. The Gold Certification of Fast Cables Low Voltage (LV) and Medium Voltage (MV) cables from KEMA Laboratories reflects the company’s commitment to provide its customers with the best quality products. Fast Tasdeeq, a SMS verification service further empowers Fast Cables customers. They can now verify the genuineness of Fast Cables’ products purchased from the market before installing in their homes.</div>
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Gold Certificate is the highest level of certification issued by KEMA Laboratories upon 100% successful electrical and mechanical testing of products. The award of this certificate is a confirmation of the fact that Fast Cables’ products have been manufactured with the best quality raw materials at state of the art manufacturing and testing facilities. Fast Cables continues to be at the forefront of new innovations in the cable industry and is committed to delivering excellence in its products and providing the best quality to its customers.</div>
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Fast Cables becomes the first Pakistani Cable Manufacturer to obtain Gold Certification from KEMA Holland

The Lahore Chamber of Commerce and Industries (LCCI) arranged a press conference on Monday 9th October 2017 to recognize the latest achiev...

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UBL Independence Cup Livestream breaks PSL eyeball records in 3 days

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The field temperature has been high with cricket fever rising in Pakistan all year long. With the successful launch of the Independence Cup, cricket enthusiasts were hooked to the charming resumption of International Cricket in Pakistan. The grand event boasted huge success nationally and internationally, making it phenomenal. Making it even bigger was the awesome win of Pakistan at their home ground, calling in for a moment of celebration for the whole nation. Every advertisement medium was aligned to make the event a magnanimous success. Other than conventional mediums, digital broadcast also played a huge role in maximizing its impact.</div>
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Pakistan’s first DRM-Based exclusive live stream at www.cricketgateway.pk was launched earlier this year by media marketing rights holder 'The Content Company' (a subsidiary of Blitz Advertising)  in collaboration with Trans Media Group and ITW.  This time for the Independence Cup, cricketgateway.pk secured above 1 million viewership in Pakistan in merely three days (amidst of 1800+ unlicensed stream bans), it was inevitably obvious that the nation has an inspiring appetite for digital livestream consumption.  The roaring crowds of thousands and the gush of attendees into the stadium speak volumes of their interest in the sport, with millions watching from TV and livestream.</div>
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Launched in collaboration with Rockville Technologies, the livestream was a major success. Sponsorships included parent Livestream sponsor Allied Bank Limited (ABL), along with an array of other prestigious sponsors including Haier, Huawei, Lifebuoy, Sufi, Cornetto and Clear. With Internet penetration at 22 percent (45.5 Million people), Pakistan bagged a grand total of 1,203,119 viewers in just three days, which is another record breaking performance for digital livestream in Pakistan (numbers being higher than PSLs last performance on a per-day basis).</div>
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“Pakistan is a cricket loving nation - totally capable of hosting international cricket safe and sound. International cricket is here to stay and Blitz Advertising, in coordination with its partners and sponsors will extend its 100% support to keep brand Pakistan in the cricket limelight for years to come, all mediums inclusive.” - Kashif Ameen, CBDO, Blitz Advertising.</div>
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UBL Independence Cup Livestream breaks PSL eyeball records in 3 days

The field temperature has been high with cricket fever rising in Pakistan all year long. With the successful launch of the Independence Cu...

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Peek Freans Sooper becomes Pakistan’s First National Brand to Break the GUINNESS WORLD RECORDS™ title

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<span style="font-family: inherit;"><b><span style="font-size: 11pt;">[Islamabad, 18th August, 2017]:</span></b><span style="font-size: 11pt;"> Peek Freans Sooper has officially broken the GuinnessWorld Records title for the <b>Largest Cookie Mosaic</b> in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m<sup>2</sup>  (2,438.15 ft<sup>2</sup>).<br />
<br />Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;"><br />Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!<br />
<br />The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves.With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours.<br />Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.<br />
<br />Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”<br />
<br />Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyorfrom Islamabad).<br />
<br />Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”<br />
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<span style="font-size: 11pt;"><span style="font-family: inherit;">This record breaking event was attended by a number of celebrities like Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq to name a few. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.  <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;">As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country's 70<sup>th</sup>Independence day.</span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;">Caption: Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2). Attached photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic<o:p></o:p></span></span></div>
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<b><u>About EBM</u></b><u><br />
</u>English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1967. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB"><br />Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the No.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the laborer.<br />
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</span><b><u><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></u></b></span></div>
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<b><u><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit;">For more information visit:  <o:p></o:p></span></span></u></b></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Web: </span><span lang="EN-GB"><a href="http://www.ebm.com.pk/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">http://www.ebm.com.pk/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Facebook: </span><span lang="EN-GB"><a href="https://www.facebook.com/PeekFreansSooper/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">https://www.facebook.com/PeekFreansSooper/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Instagram: </span><span lang="EN-GB"><a href="https://www.instagram.com/sooperpakistan/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">https://www.instagram.com/sooperpakistan/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
<span style="font-family: inherit;"><span style="font-size: 10pt;">Twitter: </span><span style="font-size: 12pt;"><a href="https://twitter.com/SooperPakistan"><span style="font-size: 10pt;">https://twitter.com/SooperPakistan</span></a></span></span></div>

Peek Freans Sooper becomes Pakistan’s First National Brand to Break the GUINNESS WORLD RECORDS™ title

[Islamabad, 18th August, 2017]: Peek Freans Sooper has officially broken the GuinnessWorld Records title for the Largest Cookie Mosaic i...

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Haier Pakistan Stands Up for Dealers in Sialkot

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Haier has made big inroads in the home appliance market in Pakistan to the extent that the brand today leads the competition in most major categories. The competition, particularly one local brand, apparently unable to compete on quality, features and technology innovation, has resorted to unconventional methods in an effort to halt Haier’s increasing sales in the refrigerator category.<br />
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Reports say that the affected competing brand is threatening dealers with punitive measures, including fines and dealership cancellation, blaming them for their slipping sales and accusing them, unfairly of promoting the Haier brand.<br />
The affected dealers, faced with these negative tactics have launched a protest. The dealers say Haier’s increasing popularity and the resultant increase in sales is driven by high consumer confidence in Haier products, itself the result of the brand’s continuously increasing awareness and positive brand equity in the market.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSaR7TtHtany4Gn7jsZQxXAz8OXbkbDiRPx3r6NuO4Kj7cp3C54bMX4NwoQBc6U8BJxSWUKY9PalvIzeGK31et6bnc1YUc_VRP28PMuggJksmpW_eeO04xtRZNT_smZ9y7kGwheVOPcbDt/s1600/haier+pakistan.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="960" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSaR7TtHtany4Gn7jsZQxXAz8OXbkbDiRPx3r6NuO4Kj7cp3C54bMX4NwoQBc6U8BJxSWUKY9PalvIzeGK31et6bnc1YUc_VRP28PMuggJksmpW_eeO04xtRZNT_smZ9y7kGwheVOPcbDt/s640/haier+pakistan.png" width="640" /></a></div>
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The Haier management has assured all dealers of their full and active support ro help them combat any negative tactics adopted by the competition, particularly the threat to cancel dealerships. In this context a Haier sales and marketing team led by Haier’s National Sales Manager Mr. Suhaib Rathore, and including the Product Manager (Refrigerators) Mr. Tang Youhu and Mr. Kashif Javed are visiting dealerships to express their complete confidence in and full support for them.<br />
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The team visited Sialkot and met with Mr. Usman Soni, proprietor of Soni Electronics one of the affected dealers. The Haier team on behalf of the top management of Haier assured Mr. Usman Soni and his sales team of their full support at all times and in all circumstances.<br />
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Mr. Usman thanked the Haier management and expressed his satisfaction in the positive response and active support given by Haier.<br />
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Haier Pakistan Stands Up for Dealers in Sialkot

Haier has made big inroads in the home appliance market in Pakistan to the extent that the brand today leads the competition in most major ...

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Haier Chill Stop Bus Shelters in Lahore

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Haier, over the years has come to be known as a ‘caring company’, and one that identifies with Pakistan and the people of Pakistan, their good times and bad, their everyday lifestyles and the problems they face as they go about their daily business. This caring attitude has manifested itself many times and has become the cornerstone of Haier Pakistan’s very active policy of Corporate Social Responsibility (CSR).</div>
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The latest practical example of Haier’s caring attitude is the offering of “Haier Chill Stop” bus shelters in Lahore. The Haier Chill Stop is a branded, completely glass enclosed bus stop designed to give instant relief to bus commuters from the searing heat. The bus stop has been adorned with comfortable seating, and Haier air conditioner to create a cool, comfortable and pristine environment for commuters.</div>
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In this, the holy month of Ramadhan, and the exceptionally hot summer which has seen temperatures go up in the high 40s this is like a heaven sent gesture by Haier Pakistan.</div>
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As commuters walk in to the chill stop they find a most welcome relief from the oppressive heat of the summer, sit in comfortable seats to wait for the next bus. The Haier air conditioning unit that has been installed is representative of Haier’s innovative technology and market leading design and features, all attributes that have made Haier the undisputed market leader in Pakistan.</div>
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Haier’s top of the line DC Inverter ACs lead in terms of innovation, engineering design, lifetime reliability and significant savings, as high as 70%, as in the monthly electricity bill. Haier engineering have achieved this outstanding performance by incorporating Haier’s innovating and exclusive A-PAM technology that make Haier air conditioners the only “total DC Inverter ACs” on the market.</div>
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Haier Chill Stop Bus Shelters in Lahore

Haier, over the years has come to be known as a ‘caring company’, and one that identifies with Pakistan and the people of Pakistan, their ...

+ Read more »