E Shop Guardian

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The field temperature has been high with cricket fever rising in Pakistan all year long. With the successful launch of the Independence Cup, cricket enthusiasts were hooked to the charming resumption of International Cricket in Pakistan. The grand event boasted huge success nationally and internationally, making it phenomenal. Making it even bigger was the awesome win of Pakistan at their home ground, calling in for a moment of celebration for the whole nation. Every advertisement medium was aligned to make the event a magnanimous success. Other than conventional mediums, digital broadcast also played a huge role in maximizing its impact.</div>
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Pakistan’s first DRM-Based exclusive live stream at www.cricketgateway.pk was launched earlier this year by media marketing rights holder 'The Content Company' (a subsidiary of Blitz Advertising)  in collaboration with Trans Media Group and ITW.  This time for the Independence Cup, cricketgateway.pk secured above 1 million viewership in Pakistan in merely three days (amidst of 1800+ unlicensed stream bans), it was inevitably obvious that the nation has an inspiring appetite for digital livestream consumption.  The roaring crowds of thousands and the gush of attendees into the stadium speak volumes of their interest in the sport, with millions watching from TV and livestream.</div>
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Launched in collaboration with Rockville Technologies, the livestream was a major success. Sponsorships included parent Livestream sponsor Allied Bank Limited (ABL), along with an array of other prestigious sponsors including Haier, Huawei, Lifebuoy, Sufi, Cornetto and Clear. With Internet penetration at 22 percent (45.5 Million people), Pakistan bagged a grand total of 1,203,119 viewers in just three days, which is another record breaking performance for digital livestream in Pakistan (numbers being higher than PSLs last performance on a per-day basis).</div>
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“Pakistan is a cricket loving nation - totally capable of hosting international cricket safe and sound. International cricket is here to stay and Blitz Advertising, in coordination with its partners and sponsors will extend its 100% support to keep brand Pakistan in the cricket limelight for years to come, all mediums inclusive.” - Kashif Ameen, CBDO, Blitz Advertising.</div>
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UBL Independence Cup Livestream breaks PSL eyeball records in 3 days

The field temperature has been high with cricket fever rising in Pakistan all year long. With the successful launch of the Independence Cu...

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<span style="font-family: inherit;"><b><span style="font-size: 11pt;">[Islamabad, 18th August, 2017]:</span></b><span style="font-size: 11pt;"> Peek Freans Sooper has officially broken the GuinnessWorld Records title for the <b>Largest Cookie Mosaic</b> in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m<sup>2</sup>  (2,438.15 ft<sup>2</sup>).<br />
<br />Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;"><br />Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!<br />
<br />The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves.With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours.<br />Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.<br />
<br />Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”<br />
<br />Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyorfrom Islamabad).<br />
<br />Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”<br />
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<span style="font-size: 11pt;"><span style="font-family: inherit;">This record breaking event was attended by a number of celebrities like Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq to name a few. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.  <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;">As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country's 70<sup>th</sup>Independence day.</span></span></div>
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<span style="font-size: 11pt;"><span style="font-family: inherit;">Caption: Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2). Attached photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic<o:p></o:p></span></span></div>
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<b><u>About EBM</u></b><u><br />
</u>English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1967. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB"><br />Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the No.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the laborer.<br />
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</span><b><u><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></u></b></span></div>
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<b><u><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit;">For more information visit:  <o:p></o:p></span></span></u></b></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Web: </span><span lang="EN-GB"><a href="http://www.ebm.com.pk/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">http://www.ebm.com.pk/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Facebook: </span><span lang="EN-GB"><a href="https://www.facebook.com/PeekFreansSooper/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">https://www.facebook.com/PeekFreansSooper/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Instagram: </span><span lang="EN-GB"><a href="https://www.instagram.com/sooperpakistan/"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">https://www.instagram.com/sooperpakistan/</span></a></span><span lang="EN-GB" style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></div>
<span style="font-family: inherit;"><span style="font-size: 10pt;">Twitter: </span><span style="font-size: 12pt;"><a href="https://twitter.com/SooperPakistan"><span style="font-size: 10pt;">https://twitter.com/SooperPakistan</span></a></span></span></div>

Peek Freans Sooper becomes Pakistan’s First National Brand to Break the GUINNESS WORLD RECORDS™ title

[Islamabad, 18th August, 2017]: Peek Freans Sooper has officially broken the GuinnessWorld Records title for the Largest Cookie Mosaic i...

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