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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">The T-10 Cricket League that started 14<sup>th</sup> December-17<sup>th</sup> December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting steaming records with highest strike rates to date.</span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more - the upsurge of enthusiasm and energy was already there. The key highlight of the event however, was the star power - celebrities like  Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Hamayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more</span><span style="color: #0d0d0d; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">.</span><span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.</span><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">As the finest cricketers glided with roaring performances on field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million livestream views (exclusive via </span><a href="http://cricketgateway.pk/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">cricketgateway.pk</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> and its partners </span><a href="http://wickets.tv/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">wickets.tv</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan). Advertisers flocked for capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.  </span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt; line-height: 115%;">‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ – Ahsen Idris, CEO Blitz Advertising</span></div>

Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

The T-10 Cricket League that started 14 th December-17 th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricke...

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