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Introducing Italy’s finest Mario’s Pasta with original and authentic Italian taste

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Once upon a time, in the lush fields of rural Italy, where rich, golden grains of wheat grow, a native delicacy called Pasta was born. And till date, almost like a folk lore, for generations the story of pasta has held the fascination of the young and the old alike.<br />
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For centuries, this ubiquitous staple food of traditional Italian cuisine has tantalised taste buds like no other. By and large, pasta comes in a number of shapes and varieties, with at least 310 specific forms, variably known by over 1300 names. Perhaps very few other foods enjoy such a legendary stature.<br />
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And among such legends, again, you’ll come across the story of the famous Mario’s Pasta – the original and authentic Italian taste that never ceases to amaze. Mario’s Pasta comes in a variety of shapes, each adding a unique flavour to your recipes. Each variety of Mario’s pasta is known for its exquisite aroma of wheat, its naturally delicious taste and colour; a proof of our claim of being Original and Authentic.<br />
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Mario’s Pasta is the result of a rare mix of untainted love and unrestrained passion. In order to maintain the originality of its homeland, our pasta is made out of the finest wheat you can find, prepared on the most advanced, state-of-the-art Italian plant. From picking to packaging our entire process is fully automated, ensuring a hygienic environment, without the intervention of human hands in the production line. So you get nothing but the best of the very best.<br />
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The process begins with the extraction of wheat that is stored in the silo. It moves forward and goes into the dye where the different shapes of pasta are formed, and later it is moved onward to dry. It then goes into the phase of finalisation, where it is filled up in modern, hygienic packaging and later collected in a highly maintained storage area. Investment in technology is the key to the growth and success of our business, so that the final product is made to meet your expectations… every time!                              <br />
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We focus on health, safety and hygiene of our employees which is why we ensure that the environment provided is at par with global standards, and that their performance never diminishes. The final product is packaged in an appealing modern design that stands out on the retail shelves as well as in your kitchen. Of course, all such efforts are made to ensure that we bring you the taste we are known for. And that you can enjoy Mario’s Pasta just the way you have always loved it – Original and Authentic!<br />
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Here’s what the world of Mario’s Pasta looks like:<br />
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Creative Agency: Blitz<br />
Media Agency: Spark (Blitz)<br />
Digital Agency: Spark (Blitz)<br />
Director: Anwar Al Amin (AA Films)<br />
Table Top Studio: 360 FX Milan, Italy<br />
Post: Yellow Bean Post<br />
Vocals: Ali Zafar</div>

Introducing Italy’s finest Mario’s Pasta with original and authentic Italian taste

Once upon a time, in the lush fields of rural Italy, where rich, golden grains of wheat grow, a native delicacy called Pasta was born. And ...

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Nurpur Milk clears the air on social media

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After the ban imposed by Supreme Court on the sale of Nurpur Milk, the company reaches out to all its consumers on Facebook to clarify their stance in support of legit explanations & evidence enclosed herewith.<br />
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According to management;<br />
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“Dear Customers,<br />
Honorable Supreme Court of Pakistan has recently passed an order against Nurpur UHT Milk. We would like to use this space to clear the air and lay down some facts.<br />
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We acquire our milk from farmers who are trained in production and handling of hygienic milk. The utensils for milking and transportation are sterilised. Our milk collection agents perform 23 tests on each batch of milk before collection. Medically screened personnel then handle the transportation of milk in insulated SS tankers at 4°C. Throughout this process, quality checks are made which are compliant with both international and national (federal and provincial) standards. Only through such resilience, commitment and attention to every little detail has Nurpur been able to attain following quality certifications:<br />
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<li>Pakistan Halal Std. Certification (PS-3733:2016)</li>
<li>ISO 9001:2015 Quality Management System</li>
<li>FSSC-22000 Food Safety Std. certification</li>
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Along with this, all our products have been tested and verified by Punjab Food Authority and PSQCA. All House of Nurpur products have also been tested by a number of third-party labs, namely, SGS Pakistan, Interek Pakistan and Qarshi Labs Pakistan. All these laborious quality control tests, procedures and certifications make sure that the milk that goes from the farm to your glass is fresh, healthy and fit for consumption by you and your loved ones.<br />
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We at Fauji Foods have a commitment to provide quality nourishment to the people of our motherland. The Supreme Court of Pakistan has directed PCSIR to reconduct the tests, results of which will be shared with you shortly. Team House of Nurpur”</div>

Nurpur Milk clears the air on social media

After the ban imposed by Supreme Court on the sale of Nurpur Milk, the company reaches out to all its consumers on Facebook to clarify thei...

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Haier has been declared #1 global brand!

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Setting a remarkable record, Haier has been declared #1 global brand in major categories of home appliances for the 9th consecutive year Haier has set a blistering pace in the world market, becoming the first brand to outsell all other brands of home appliances for the 9th consecutive year. Data released by EUROMONITOR, the world’s most authoritative market research institution, puts Haier at the very top with a 10.5% share of the global home appliance market; a massive 4.5% lead over the second best global brand in terms of volume sales.<br />
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It is significant that Haier has led the world as the top selling global brand since 2009, outpacing all other home appliance manufacturers across the globe. Euromonitor data for 2017, released recently, shows that Haier leads the world in major home appliance categories. In refrigerator, Haier leads with a 17.3% share of world sales, 14.6% in washing machines, 20.6% in smart inverter air conditioner and a whopping 20.6% share in freezers. Overall the brand leads the world with a 10.5% share of the home appliance market. Haier’s global leadership is also reflected here in Pakistan where the brand leads in most major categories. With a 25% market share of Pakistan home appliances, Haier is the top seller in washing machines, air conditioners, freezers and refrigerators which reflects the increasing confidence of the Pakistani consumer in the brand.<br />
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Globally and in Pakistan, Haier has built its reputation by being diligently responsive to consumer needs and demands, which has led the brand to invest and engage in a continuous process of innovation. Haier products, today, are characterized by market leading innovative energy saving technology, long lasting quality, user- friendly features and great aesthetic appeal. This is backed by the largest dealer and after sales service network in line with Haier’s policy of making the brand available at the ‘doorstep’ of consumers, wherever in Pakistan they may live.<br />
Haier’s top end refrigerators and washing machines today carry a 10 year warranty – the longest and the best available in the market at present.</div>

Haier has been declared #1 global brand!

Setting a remarkable record, Haier has been declared #1 global brand in major categories of home appliances for the 9th consecutive year Ha...

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Lucky One Mall becomes an irresistible lucky charm this 2018

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 2018 came in with a gush of worth cherishing surprises and festivities, do you agree? Well, you have all the reasons to agree now having Lucky One Mall as the center of all celebrations & undying fun!<br />
While everyone was glued to planning their New Year resolution and fantastic Christmas gifts for all loved ones, Lucky One Mall was busy sketching an outburst of awesome amazements for all the shoppers for their Winter Shopping Festival. Flipping the idea of celebrations never witnessed before by shopping malls with extravagant entertainment & rewarding December & January to impress all attendees, Lucky One Mall became the hub of exciting surprises.<br />
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The mall was decked up with giant winter themed decorations & displays to refresh the feel of pleasure and joyfulness & for people to experience a unique festival celebration. The enthusiastic and glamour coated celebrations began on the 20th of December 2017 and will remain as vibrant till the 10th of January, 2018, disclosing multiple mind-blowing surprises each day. Giving the shoppers a surprising and refreshing start of the new year, Lucky One Mall gives something new every day, keeping alive the excitement and curiosity and the fun experience whilst shopping.<br />
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“What further breaks the ice is a way to DISCOUNT all your expenses! Lucky One Mall picks the perfect timing for making it as big as it could get by announcing mega and irresistibly tempting discounts on more than 100 brands coming as a perfect, more than asked beginning to 2018. Along with staggering discounts, a mind engaging lucky draw was deployed  for people shopping worth 10k, with promising and breathtaking giveaway including 3 Suzuki Ciaz. The show does not conclude here but further extends with an avalanche of eccentric activities such as charming performance by Darvesh & Sounds of Kolachi, in the honor of an unforgettable legend, Muhammad Ali Jinnah, on the 25th December, 2017. While Lucky One Mall predominantly has become the shoppertainment hub, it also became an opportunity avenue for all talented people. LuckyOne got TALENT, invited people from all walks of life to show what they have got and earn an instant recognition with rewarding gifts” says Danesh N. Dubash, General Manager Marketing.<br />
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To make it more exhilarating and rousing for the shoppers, the New Year countdown was inducted with in-mall fireworks, inaugurating a stimulating environment, accompanied by a Grand Parade, a special flashmob bringing forth Mentalist & Illusionist. Catering to the interests of all sorts of shoppers, LuckyOne Mall organized an exclusive Grand Musical Flower Parade, with performers originating from UAE, UK & Columbia, happening four times a day, making sure no one misses out. With a magic wand swayed by LuckyOne Mall this 2018, all your wishes could be coming true especially with the mesmerizing chance of driving away your dream car by winning a lucky draw. The enticing revolutionary series of joy would conclude on the 10th of January 2018, leaving behind memories to be cherished forever, with a grand finale and prize distribution ceremony you should not miss out.<br />
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What a remarkable conclusion to a fest that won the hearts of millions. Hats off to the fantastic show put up by Lucky One Mall. To appreciate their commendable efforts, share your pictures at the mall with hashtag #LSWF at the enclosed link and show how you were part of the fabulous activities.<br />
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Lucky One Mall becomes an irresistible lucky charm this 2018

2018 came in with a gush of worth cherishing surprises and festivities, do you agree? Well, you have all the reasons to agree now having L...

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Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">The T-10 Cricket League that started 14<sup>th</sup> December-17<sup>th</sup> December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, impressing the crowd and setting steaming records with highest strike rates to date.</span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more - the upsurge of enthusiasm and energy was already there. The key highlight of the event however, was the star power - celebrities like  Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Hamayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sunny Leon, Sushmita Sen, Zarine Khan & many more</span><span style="color: #0d0d0d; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">.</span><span style="font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.</span><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">As the finest cricketers glided with roaring performances on field, the stats for digital presence online underwent a noteworthy elevation by locking 2.8 Million livestream views (exclusive via </span><a href="http://cricketgateway.pk/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">cricketgateway.pk</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;"> and its partners </span><a href="http://wickets.tv/" target="_blank"><span style="background: white; color: #1155cc; font-family: "Calibri Light",sans-serif; font-size: 9.5pt;">wickets.tv</span></a><span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt;">, PTV sports app and Goonj) compared to 1.1 Million during Independence Cup ( with 93.67% from Pakistan). Advertisers flocked for capitalizing on this new format with placements on both TV and digital stream, including Jazz, Pepsi, ABL, Sooper Biscuits, Dettol, Harpic, Audionic and Veet among several others.  </span><span style="background: white; color: #500050; font-family: "Arial",sans-serif; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Calibri Light", sans-serif; font-size: 9.5pt; line-height: 115%;">‘Limited overs cricket is now ready to take on any other sports platform. With PCB, our partners ITW, TransMedia Group and our client portfolio, we are more than ready to align all mediums to support, promote and capitalize on this domain.’ – Ahsen Idris, CEO Blitz Advertising</span></div>

Cricket at its best - T-10 breaks Independence Cup viewership records on Digital

The T-10 Cricket League that started 14 th December-17 th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricke...

+ Read more »

Health Seekers rushed to catch the fitness weekend with Torsam Tajik & Nusrat Hidayatullah

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Karachi, Pakistan, Oct 16, 2017: The three day fitness weekend started from the 13th of October with visitors able to attend the very first and greatest health weekend celebrated at Lucky One mall. Along with the presence of general public, fitness trainers and skin experts, Mr. Danish Dubash;Director Marketing Lucky One Mall, fitness expert Torsam Taijik & Nusrat Hidayatullah were  the chief guests at the event.<br />
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The weekend was celebrated in order to support the Breast Cancer Awareness in Pakistan. It was indeed an initiative towards bringing an impactful change in the health and lifestyle of people. The 42 Day Challenge in collaboration with Tapal Green Tea and 17 premier brands arranged the three day event having Reebok, Adidas, Sketchers Triumph and many other fitness brands on board, sharing immense enthusiasm while also managing massive giveaways, discounts and free of cost memberships.<br />
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The event was divided into interesting sessions, drawing attention of the public towards the importance and true essence of health & fitness. Additionally, captivating competitions were hosted on each booth for the participants, giving them a chance to win amazing gift hampers sponsored by multiple brands and for motivating people to make healthy choices in life.<br />
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It was a huge forum, where general public was easily able to approach real life coaches and trainers for learning how to bring a permanent change in their lifestyles. The purpose became reality when visitors played an active role in consulting the experts and reflected an urge to learn about solutions to every day hitches faced in making health related decisions.<br />
About The 42 Days Challenge:<br />
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Utilizing his newly discovered information regarding metabolism and the connection between muscle and fat, Torsam Tajik has built up a high intensity workout program with a couple of team members first  and later, in a joint effort with the talented Nusrat Hidayatullah, which presently is known as the 42 Day Challenge.<br />
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Torsam & Nusrat have strategically composed the program in a way that makes the workout to be an ideal solution for everybody; from fat to thin, old to youthful, individuals needing to shed pounds to those who simply need to end up noticeably conditioned.<br />
There are outdoor and indoor sessions across Karachi, Hyderabad, Lahore & Islamabad which has taken a shape of self-determined community, motivating each other to become healthy & fit.<br />
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Health Seekers rushed to catch the fitness weekend with Torsam Tajik & Nusrat Hidayatullah

Karachi, Pakistan, Oct 16, 2017: The three day fitness weekend started from the 13th of October with visitors able to attend the very first...

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Fast Cables becomes the first Pakistani Cable Manufacturer to obtain Gold Certification from KEMA Holland

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The Lahore Chamber of Commerce and Industries (LCCI) arranged a press conference on Monday 9th October 2017 to recognize the latest achievement of one of its members, Fast Cables Limited.  Mr. Malik Tahir Javaid, President LCCI, congratulated Fast Cables on becoming Pakistan’s first cable manufacturer to obtain GOLD CERTIFICATION of its products from world renowned KEMA Laboratories, Holland. This achievement is a source of great national pride as it places Pakistani products at par with the best in the international cable industry. The LCCI President further mentioned that certification from a leading European institution is an honor for the Lahore Chamber and the whole business community.</div>
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Mr. Kamal Mian, Director Fast Cables, stated that Fast Cables is committed to meeting the highest international quality standards in cable and conductor manufacturing. The company has recently introduced Catenary Continuous Vulcanization (CCV) line technology for the first time in Pakistan to bring cable manufacturing at par with the international best practices. The Gold Certification of Fast Cables Low Voltage (LV) and Medium Voltage (MV) cables from KEMA Laboratories reflects the company’s commitment to provide its customers with the best quality products. Fast Tasdeeq, a SMS verification service further empowers Fast Cables customers. They can now verify the genuineness of Fast Cables’ products purchased from the market before installing in their homes.</div>
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Gold Certificate is the highest level of certification issued by KEMA Laboratories upon 100% successful electrical and mechanical testing of products. The award of this certificate is a confirmation of the fact that Fast Cables’ products have been manufactured with the best quality raw materials at state of the art manufacturing and testing facilities. Fast Cables continues to be at the forefront of new innovations in the cable industry and is committed to delivering excellence in its products and providing the best quality to its customers.</div>
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Fast Cables becomes the first Pakistani Cable Manufacturer to obtain Gold Certification from KEMA Holland

The Lahore Chamber of Commerce and Industries (LCCI) arranged a press conference on Monday 9th October 2017 to recognize the latest achiev...

+ Read more »